Whether your primary objective is to secure funding, find product market fit or boost your sales, you are going to need to protect and describe your innovation and competitive advantage.

We have developed a simple three-step framework:

Identify your core assets that provide you with a competitive advantage

Safeguard and legally protect those IP assets

Communicate the value of your IP to investors, partners and team

Companies which are able to tell a good story, and which understand how to align their story with their IP protection are much more likely to excite their partners and investors.

Building a comprehensive IP strategy early on which recognizes the importance of both asset protection and a strong storytelling emphasis can help startups and founders navigate the innovation landscape with more confidence and clarity.

To give you an idea about how we can assist

9

Scenario

1

As the CEO of a Technology Company, you have been invited to the headquarters of potential investor and acquirer. You are sitting across the table from their representatives. On the agenda, a frank discussion about the state of your IP.

Your prospective acquirers have reviewed your patent filings and are asking about your non patent IP. They also want to know about your processes to protect your IP. You are surprised to discover their curiosity extends beyond the patents.

You are a CTO tasked with developing an exit-worthy technology or product. You manage a team of people. Your key developers have been with your company for a while and you worry about the day that they will leave.

As often happens, one of your “star developers” decides to leave with another person from your development team. You wonder about who they might be going to work for and you are unsure about how to discuss with them what they can and cannot do in their new jobs.

8

Scenario

2

9

Scenario

2

You are a CTO tasked with developing an exit-worthy technology or product. You manage a team of people. Your key developers have been with your company for a while and you worry about the day that they will leave.

As often happens, one of your “star developers” decides to leave with another person from your development team. You wonder about who they might be going to work for and you are unsure about how to discuss with them what they can and cannot do in their new jobs.

Our goal at Appelfeld & Co. is to help you understand what your IP is, protect it, and help you communicate it and convey its value to anyone who needs a better understanding of it

Common mistakes we frequently encounter in IP management involve adopting a patent-only approach while neglecting internal IP protection. These errors can significantly impact both the value of your IP and your overall business valuation.

If you would like to know more about the nature of these mistakes and how to fix (or better yet, avoid) them, you are welcome to download our guide called

The 5 Most Common IP Mistakes and How to Fix Them

Our
Services

Asset Audit & Valuation

We will help you understand and identify which of your assets are valuable, worth protecting, and warrant the expense, how to protect them and how to talk about your IP, even if you have yet to determine your product market fit.

Intellectual Property Strategy and Support

Whether you are considering patent filings, trade secret protection, or both, we can assist. We will work with you to develop an IP strategy tailored to your needs. We will help you decide when and where to file patents, or if trade secret protection is more suitable for certain aspects of your innovation.

Innovation Catalogue and Asset Protection

We will help you create an innovation catalogue to communicate your assets to potential investors. Additionally, we will tailor a customised protection strategy for your business assets and innovations, collaborating with your legal teams if you are a larger company.

Investment Readiness and IP Value

Make it easy for your investors to complete the due diligence process. Investors (or more accurately their lawyers) are going to want to know how you are protecting your IP, your know-how, and your competitive advantage. A list of patents is not going to cut it. We will get you ready for investor due diligence.

Employee Training on IP Protection [Workshops]

Your team is the greatest risk to your IP. Eighty percent of cases that involve sensitive information travelling out of the company are due to employees who are uninformed about their responsibilities with regard to intellectual property. We will train your team on how to protect your IP with stories and easy to follow guidelines.

IP Communication and Valuation [Workshops]

We will show you how to clearly communicate the nature of your IP and how to confidently discuss your IP value with investors, even when major technological aspects of your innovation are not patent-protected.

The 5 most common IP mistakes and how to fix them

Sign up and increase your IP value today!

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Whether your primary objective is to secure funding, find product market fit or boost your sales, you are going to need to protect and describe your innovation and competitive advantage.

OurServices

The 5 most common IP mistakes and how to fix them

Sign up and increase your IP value today!

Our
Services