Register for our webinar

HOW TO PROTECT YOUR IP AND INCREASE IP VALUE USING THE IP AMPLIFICATION PLAN™

During this webinar IP expert Ilanit Appelfeld will tell you about:

The THREE BIGGEST MISTAKES companies make with their patents and strategic assets, and how to avoid (or fix) them.
A realistic STEP-BY-STEP GUIDE created by an IP expert that you can use to increase your IP value in the next 30 days.
CASE STUDIES of what is working for her clients right now, even in today's climate of acute investor reservation.

NOTE: There is NO webinar scheduled for the immediate future.

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- Ilanit Appelfeld

Your host Ilanit Appelfeld
IP Specialist and CEO of Appelfeld & Co.

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Your host Ilanit Appelfeld
IP Specialist and CEO of Appelfeld & Co.

What is this webinar about?

Technology companies are 99% intangible and yet when CEOs and founders need to present their competitive advantage or intellectual property, they talk only about the fact that they have filed patents and leave it to those who they consider to be the experts in the field, such as the patent attorneys/legal advisors.

When your IP assets are not presented the right way, you are undervaluing your achievements, your company, and your chances to raise capital.

Intellectual property rights can protect the unique features or innovations which contribute to your unique value proposition. For example, if your UVP is based on a patented technology, the IP safeguards that technology from being replicated by others.

To extract the maximum value from your IP and be ready for an investment opportunity, you need to take ownership of your IP by protecting your technology so that it is not replicated by others. You also need to get it out of your lawyer's office and into the company meeting room.

While attending this webinar you'll learn:

How to protect and communicate the value of your IP assets (even if you think you have none).
How to avoid common mistakes that negatively impact the value and effectiveness of your patents and strategic assets.
How to demonstrate your future value using your IP.
Insights into best practices for managing your patent filings.
How to avoid very costly patent mistakes.
How to talk to investors about your IP value more confidently, even if big parts of your tech are not covered by patents.
How you should talk about your intellectual property so that you can properly convey its value to your partners and investors to secure further commitment and investment.
How to empower your employees by teaching them how to protect your IP - so that instead of representing sources of risk they become your biggest gatekeepers.

During this webinar you will discover:

The biggest mistakes companies make with their patents and strategic assets, and how to avoid (or fix) them
The IP Amplification Plan™: A realistic step-by-step guide to how to increase your IP value in the next 30 days.
Case studies of what is working for some of our clients right now, even in today's climate of acute investor reservation.
Best practices for a solid foundation for your go-to-market strategy, and how it connects to your IP.
How to prevent the IP leakage that takes place in every company (inadvertently most of the time).
Why training your HR to do onboarding and offboarding might be the smartest thing you will do this year - especially if it is the only thing you will do relating to IP.

This webinar is for you if:

You want to present your IP the right way and you are thinking of approaching VCs or innovation authorities.
You feel that your patents are not giving you the results you need and your are burdened by heavy financial obligations tied to your patents.
You are aware that your company is creating and developing a lot more than you are actually presenting, but you are not sure what to do about it.
You have heard that you cannot protect software and you are unsure how to present the value of your R&D processes (or you think you have no IP because you are software based).

About the Presenter — Ilanit Appelfeld

IP Specialist and CEO of Appelfeld & Co.

Over the years I have worked with companies to protect their innovation, and help them secure additional funding so that they could develop their products. I also help investors in need of investment support.

At some point in my career I began to understand why it is that some companies are able to figure out how to use their intellectual property to maximise their valuation while others struggle to explain the nature of their competitive advantage.

I saw that this insight is critical to being able to successfully identify and exploit opportunities that exist in the market but which may otherwise remain hidden because the company has not yet fully developed its understanding of its own relationship to these opportunities.

Your essential building blocks are your intellectual property (even if you think you have none), your business plan, and what you think is your go to market plan (even if you don't yet have one).

I look forward to sharing our expertise with you.

"I have met with many patent professionals in my career, but Ilanit Appelfeld is a rare kind of professional that can do a very good presentation and explain the topic very clearly to people who do not understand patents".
- A fractional CTO

HOW TO PROTECT YOUR IP AND INCREASE IP VALUE USING THE IP AMPLIFICATION PLAN™

You'll also get our guide on the 5 most common mistakes that we see people making with their IP and how to fix them.

At the end of the webinar I will provide you with a download URL for this handy resource.

Ready to get started with this?