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Increase your IP Value

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The Ultimate IP Strategy

The Ultimate IP Strategy

Matthew Wahlrab, founder and CEO of Rapid Alpha, on how to build the right IP foundation to enter the US market and set you up for success.

This episode will give you different insights on how to look at your IP and intangible assets.

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IP Protection and Dumpster Diving

IP Protection and Dumpster Diving

Whether you are young or mature company and in the process of filing your patent applications, listen to Guy Levi talk about what your focus should be when filing patent applications and what to think about when tossing your marketing plans into dumpsters.

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Technology Pitching: The Biggest Mistakes (He)

Technology Pitching: The Biggest Mistakes (He)

This episode was recorded in Hebrew. Ronen Chen, CEO of Albe and examiner in the Israeli Chief Scientist in the areas of machine learning and deep learning talks about his experience, insights and mistakes companies do when asking for funding.

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Branding and the Human Element

Branding and the Human Element

Great advice from Olivia M. Gonzalez, Brand Messaging and Development Strategist. Olivia talks about the human element that should go into the branding of every product. This is a must-listen for anyone who is thinking about branding and filing trademarks.

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The Real bite of Rilbite

The Real bite of Rilbite

The impossible story of Rilbite’s founder Barak Melamed who developed a healthy vegan substitute for minced meat.
This episode is about how a company completes two impressive rounds of financing with trade secret protection as its IP strategy.

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Cannabis Acceleration and Patent Strategy

Cannabis Acceleration and Patent Strategy

David Postolski, US patent attorney and mentors startups in accelerators. David explains the difference between an incubator and an accelerator and spreads the word about a new cannabis accelerator called Green lift.

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On creativity and Innovation

On creativity and Innovation

Is foolishness really the mother of invention ? Professor Mel Rosenberg who invented the famous double phased mouth wash and saw his product go from invention to the shelf of the CVS store in Times Square shares his insights on what he thinks about patents, how to decide when to file a patent.

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Contact Us 

Appelfeld & Co.
3 Simtat Nachal,
Givatayim,
Israel