Attention: Founders, CEOs, and every other business leader mystified about why they've been unable to milk their company's IP for its full worth...
DISCOVER THE 5 MOST COMMON IP MISTAKES, THEN FIX THEM TO INCREASE YOUR IP VALUE

Whether you're building a platform, an SDK, API, or any other software-oriented product, you will have a hard time communicating its value to stakeholders if you're unsure what amounts to IP, or you think your asset is not worth protecting.

This confusion contributes to the 5 MOST COMMON MISTAKES companies are making with their IP. Download our FREE GUIDE now and you'll learn:

  • The right time to file patents so that your patents are aligned to your product.
  • What you need to know to protect your competitive advantage.
  • How to easily avoid leakage of your sensitive information.
  • Why your business model should inform the nature of your IP assets.
  • How to communicate your IP value and tie it to other elements of your business.

Here are the 5 things I'll help you avoid doing with your IP
  • ONE: The Patent Timing Mistake
    Patents can be costly. Worse yet, when you flub the timing you not only commit yourself to serious ongoing financial obligations, you won't even achieve the outcome that sent you to the patent office in the first place.
  • TWO: The Competitive Advantage Mistake
    When you make this miscalculation, you will be convinced you have protected your competitive advantage, whereas in reality you will have given it away.
  • THREE: The IP Leakage Mistake
    Naturally, you want to sound convincing when you talk to investors about IP protection. But when you make this blunder, which relinquishes any control over your IP, investors will rightly be skeptical of your ability to protect their investment.
  • FOUR: The Business Model Mistake
    Not only does this foundational gaffe cause your intellectual property to be perceived as less valuable by decision makers, it also makes you look ill-informed.
  • FIVE: The IP Value Communication Mistake
    You'll want to limiting your time spent making this kind of avoidable fumble if your goal is to better justify your valuation and prevent others from dismissing the worth of your IP outright.
Needless to say, you'll want to avoid making any of these five IP mistakes!
About Ilanit Appelfeld
Ilanit Appelfeld

IP Specialist and CEO of Appelfeld & Co.

Over the years I have worked with companies to protect their innovation, and help them secure additional funding so that they could develop their products. I also help investors in need of investment support.

At some point in my career I began to understand why it is that some companies are able to figure out how to use their intellectual property to maximise their valuation while others struggle to explain the nature of their competitive advantage.

I saw that this insight is critical to being able to successfully identify and exploit opportunities that exist in the market but which may otherwise remain hidden because the company has not yet fully developed its understanding of its own relationship to these opportunities.

Your essential building blocks are your intellectual property (even if you think you have none), your business plan, and what you think is your go to market plan (even if you don't yet have one).

I look forward to sharing our expertise with you.